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HOW TO GROW YOUR OFFLINE BUSINESS IN AN ONLINE WORLD

2/4/2019

 
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HOW TO CREATE & MANAGE A PROFESSIONAL PRESENCE ONLINE FOR YOUR OFFLINE BUSINESS (WITHOUT EVER LIFTING A FINGER)

Do I really need a website for my offline business? This question comes up a lot. Not only do you need an online home for your offline shop, but it must also look like you invested money in it. Why, you ask? Many people decide to enter a physical store solely based on what it's storefront looks like as they drive by. With smartphones taking over the way people find shops, many consumers now look at how professional your online home is before driving to your location (yes, even in the auto industry).
Online Search Stats
Source: Interconnected World - Shopping & Personal Finance.
The statistics above are growing by the day, with google now handling over 2 TRILLION searches each year. This is the direction we have been headed for a long time. Being online is not only more important with time, it has become nearly mandatory now to have an online presence for your business (online or offline) to compete in almost every market.

Most business owners say they don't have the time to manage their online presence. In fact, most would agree they don't have the expertise to effectively do this anyway. So now what?

Many owners turned to a company claiming to create and fully manage online websites for you. Unfortunately, according to hundreds of negative reviews of this so-called solution, this was too good to be true despite so many big names involved. We won't name the company that has scammed so many of you out of $199/month but we hope you didn't have to find out who they are the hard way. What we will tell you today is which company we use at that same price and how lucky we were to find them.

No more excuses, busy business owners (really). A quick text can now have your new online home up and running within 24 hours and fully managed every month forever on your behalf. Most importantly, our recommendation comes from our own experience, as well as so many small business owners who have shops across North America (inside and outside of our industry). That being said, our 2018 ABA AWARD: BEST ONLINE SERVICES for SMALL BUSINESS is SPACETWIN LLC.

Now you can have your own digital tech team ready to work for you 7 days a week, creating and managing your website without you ever lifting a finger.

Need something updated? All it takes is a simple text and Spacetwin handles it for you within 24 hours. A big congrats and thanks to them for doing so much for us.

Do I really need a website for my business? Do I really need social media accounts? Do I really need a professional presence online when my shop is doing just fine offline? There is always room for improvement for all of us. Especially when 94% of first impressions are based on your company's digital assets (source).

​One more question: If you aren't investing in your own business then why should more customers invest their time/money in you?

ABA Staff

AUTO BODY SHOP MARKETING (4 MUST-SEE IDEAS)

8/21/2018

 
Some marketing and lead generation tips for body shops are simply ideas but these four actions are absolute requirements to thrive. The direction of successful establishments in our industry must align with the trends our customers are taking. With so many resources available today, having no time or no money is no longer a valid excuse...

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