Some marketing and lead generation tips for body shops are simply ideas but these four actions are absolute requirements to thrive. The direction of successful establishments in our industry must align with the trends our customers are taking. With so many resources available today, having no time or no money is no longer a valid excuse...
#1 - BRANDING: CREATE & MANAGE YOUR SOCIAL MEDIA
If you’re not computer savvy, just hire a company like Spacetwin to build and manage the accounts for your business. I’ve had great success using them for my body shops. It is a great form of marketing that doesn’t cost a ton of money.
#2 - online home: professional web design
I also use Spacetwin to make websites for my body shops and businesses but it doesn’t have to be them. Use anyone you trust to get online. The importance of looking professional online increases by the day.
#3 - TESTIMONIALS: WORD OF MOUTH IS VITAL TO SUCCESS.
#4 - EMAIL AUTOMATION: KEEP IN TOUCH WITH CUSTOMERS!
For this I use AWeber. This automatic system will do all of the work for you. They send an email to your customers every 2-3 months on your behalf (or whatever frequency/time frame you choose). Some good messages to send out might include safety tips, coupons, promotions, or basically anything at all to keep them from completely forgetting that your are there for them. This has worked very well for me and my email list is not as huge as you might think. Take these actions today and you will be very happy you did.